Identity systems
A name, a mark, and the rules that keep them honest across every surface you'll ever ship to.
Forme is a small studio for brands that refuse to look like everyone else. We build identity systems, draw original typefaces, and lay the quiet grid that holds it all together — form first, noise never.
(01) — Ethos
A point of view, set in type.
We don't decorate. We define the rules and then break exactly one of them, on purpose.
Most work is louder than it needs to be. We chase the opposite — the system so clear it disappears, the letterform so right it feels inevitable. Restraint is the loudest thing we make.
— The studio
Lisbon / everywhere
Lisbon / everywhere
(02) — Selected work
Things we gave form.
A short list. We'd rather ship twelve right than a hundred fast.
(03) — The studio
What we actually do.
Four practices, one grid. We move between them so your brand doesn't fragment.
Custom typefaces
Drawn from the counter out. A face only you can use — because no one else has the file.
Editorial & web
Hairline grids, real hierarchy, and pages that read like they were set by hand. Because they were.
Art direction
One voice across the whole campaign — so the billboard and the business card feel like siblings.
Naming & voice
The words come first. We name the thing, then give it a mouth that sounds like no one else.
Design systems
Hand the team a kit that scales — tokens, components, and docs nobody has to fight.
(04) — Specimen
Forme Grotesk, in motion.
Drag the weight. Every face we draw runs on a single axis — light to loud.
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Form follows feeling.
(05) — How we work
Slow questions, fast hands.
No reveal theatre. You're in the room from the first sketch to the last kerning pair.
Listen
Listen
Before a single mark, we learn what you're actually trying to say — and to whom.
Define
Define
We write the rules of your visual world: grid, scale, palette, voice. The skeleton.
Draw
Draw
Marks, letters, layouts. We make far more than you'll see, then cut without mercy.
Hand off
Hand off
Files, fonts, and a system your team can run without us in the room.
(06) — Let's begin
Have something that needs form?
We take a handful of projects a year. If the fit is right, the rest is easy.
Studio
Rua da Forma, 14
1200 Lisbon, PT
Availability
Booking Q3–Q4 2026
2 slots open